In an age of Google, is it still worth for professional firms to get their ideas published in third party media, including (gasp) trade magazines? One of the central ideas of this blog is that it is worth the hassle.Read more
Why? Well, third-party niche media are specifically designed to reach very senior people, with significant budgetary discretion.
Many business professionals like the idea of creating thought leadership content, but they don’t know how to start – to move past that blank screen. Read more
They may be facing a deadline for a blog post, article, speech or other content, but no topic comes to mind. They’ve clicked on “open new document,” and that’s where they’re stuck. There’s that cursor, and it hasn’t moved. Blink blink blink.
What’s the best way to put your firm’s ideas in front of potential clients? Read more
There’s no single answer to that question. You need to have access to a wide range of tools, and many touch points, before a prospective client is ready to even consider your firm’s services.