Thought Leadership Resources

Carl FriesenHelp your firm
reach lucrative
niche markets

Does your firm need to show it can add value in lucrative but hard-to-reach markets? We help make that easy by doing one thing really, really well – getting your firm’s ideas published in niche media that are trusted by your firm’s ideal clients.


You can count on us to work with your firm’s professionals to create effective content, find the right niche media, and get your message published.
And our promise to you is: YOU PAY FOR RESULTS, NOT EFFORT. If we can’t get that article published, you don’t owe us a cent.


EXPLORE OUR PACKAGES

The Explorer

Dig into your ideal clients’ world, with the help of the world’s leading media database, to find out which niche publications are good vehicles for your firm’s message.

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Speedy Success

We’ll work with one of your firm’s key professionals to help them create and publish an article in a niche publication relied on and trusted by people in their market. 

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Showing Expertise

If your purpose is to build your firm up as a thought leader in its field, we can help. This can include helping you create blog posts and other content showing what your firm offers.

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Latest in Thought Leadership Resources

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

Many professional services firms today are tightening their marketing focus these days, often with a focus of developing and building relationships with certain specific target companies  the “key client” strategy. Marketers are under pressure to do their part in building and retaining their firm’s relationship with these clients.

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#117 What’s the one purpose of your firm’s content? Sales

If you ask many professional firm marketers the purpose of their firm’s content marketing program, they may come back with vague ideas like “to position our firm’s members as thought leaders,” or “To build awareness.” That’s easy to say, but hard to do, and harder yet to verify whether or not it’s working.

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#116 4 steps to helping business professionals generate content

But it takes so much of their time!” is a frequent complaint that many professional services marketers have about content marketing, followed by, “We can’t get our firm’s busy professionals to generate content.”

Well, yes, it consumes some of their time. But it doesn’t have to take a lot, at least not in comparison to the benefits they receive.

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